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CHICAGO, July 24 /PRNewswire/ — Men’s health will host its annual signature event, the Men’s health Urbanathlon and Festival, on Saturday, Oct. 18 in Chicago. The event, now in its second year in Chicago is currently open for online registration at .
The Urbanathlon event combines traditional road race elements with obstacle course components against the backdrop of iconic city landmarks, taking on Chicago’s local flavor. The event includes a day-long festival that features live entertainment, health and wellness expos, interactive sports and concessions, as well as samplings and demonstrations by a range of vendors.
Race highlights in Chicago include Urbanathletes weaving up and down the bleachers at Soldier Field and crawling through culverts at Navy Pier.
The Dodge brand, featuring the all-new 2009 Dodge Ram 1500, will serve as the presenting sponsor for the 2008 event.
“The Urbanathlon series has grown exponentially in the past three years since its debut in New York,” said Jack Essig, VP/Publisher of Men’s Health. “In addition to Chicago, the brand has now expanded into an international presence with race events in the UK and Mexico. We’re pleased that the popularity of this event with both consumers and advertisers has allowed us to grow the multiplatform franchise into a global integrated marketing event.”
“The Urbanathlon is the ultimate endurance challenge that truly showcases the skills of each competitor, a perfect alignment with the improved capability and performance of the all-new 2009 Dodge Ram,” said Mark Spencer, Senior Manager - Dodge Communications. “This year’s Urbanathlon coincides with the launch of the new Ram, allowing us to connect with our target consumers and engage them at the grass-roots level participating in activities that they are passionate about.”
Crunch, the Official Gym Partner for the Urbanathlon series, has also extended its partnership with the event and has created the Official Urbanathlon Training Program Powered by Crunch, to be offered in Crunch fitness facilities nationwide. The custom-branded “Urbanathlete” class will be offered to registered racers in the weeks prior to race days. The collaboration with Men’s health also includes a free month-membership and three complimentary personal training sessions. Other sponsors secured so far include Redken, BSN, and Colorado Board of Tourism.
Again this year, the Challenged Athletes Foundation will be a beneficiary of the race. Participants can sign up for the Men’s health Mission to raise funds for CAF at menshealthurbanathlon.com.
Aura360 will again provide professional event execution for the Urbanathlon events in both New York and Chicago.
About Men’s health ()
Men’s health is the largest men’s lifestyle magazine brand in the world with 38 editions worldwide. Published 10 times a year in the U.S. by Rodale, Men’s health is the best-selling men’s magazine on newsstands, each month providing its 11 million readers with the latest information on all aspects of a guy’s life including health, fitness, fashion, nutrition, relationships, travel, technology and finance. The magazine has garnered numerous accolades in the industry including several appearances on Advertising Age’s “A List”, Adweek’s “Hot List” and Capell’s Circulation Report, which recently named the magazine “Best Newsstand Performer of the Decade.” In 2007, Men’s health Editor-in-Chief David Zinczenko was named “Editor of the Year” by Adweek magazine shortly after the title secured the top spot on their “Brand Leaders Hot List” in 2006. The magazine has also received a National Magazine Award in the personal service category. In 2004, Men’s health launched Best Life, the fastest-growing magazine for discerning, accomplished men and also publishes several branded books, DVDs, special interest publications and the online subscription service .
About Dodge
The Dodge brand’s first crossover vehicle — the all-new 2009 Dodge Journey — arrived in dealer showrooms in the first quarter of 2008, and will be available outside North America in petrol and diesel powertrains in both left- and right-hand drive in mid-2008. Arriving in the spring will be the limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI(R) V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque. Later in 2008, Dodge will add three more new vehicles to its product lineup — the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car; and the 2009 Dodge Durango HEMI Hybrid, a hybrid-electric vehicle that combines fuel efficient advanced hybrid technology with full-size SUV performance and capability. Last fall, America’s best-selling minivan, the all-new 2008 Dodge Grand Caravan, was introduced with 35 new or improved features including the newest innovation, the Swivel ‘n Go(TM) seating system. In 2007, Dodge sold 33,500 commercial vehicles, a 285 percent increase over 2003 when the company returned to the commercial vehicle market and is now the sixth largest manufacturer of commercial vehicles sold in the U.S. Also in 2007, the Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, the highest sales volume vehicle for the company outside of North America.
Men’s Health