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Cohn & Wolfe Launches GCI Health, One of the World’s Largest Healthcare Public Relations Firms

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NEW YORK, July 9 /PRNewswire/ — Cohn & Wolfe has announced the formation of GCI Health, a new global healthcare public relations firm, specializing in all aspects of the healthcare industry. GCI Health, which will be led by Jill Dosik as president, offers high-science expertise, ROI-generating product marketing strategy and leading-edge digital health capabilities. It is a Cohn & Wolfe Group company, but will operate independently.
“This is an exciting day for our clients and our people. GCI health becomes a specialist agency in an industry that is becoming more complex and requires very focused expertise. We will be able to find solutions for our clients on the many challenging issues facing their industry, through our diverse talent pool and proprietary tools and resources,” said Dosik.
GCI health was born from GCI Group’s renowned global healthcare practice, and includes additional WPP resources. The agency meets the critical needs of healthcare clients through a team of dedicated experts in regulatory, science, product crisis, marketing and public affairs, as well as in the digital arena. The agency currently serves some of the largest healthcare companies in the world as well as hospitals, non-profits, associations, medical devices, institutions and more.
“GCI health is perhaps best known for its high-science experts who translate that language into the right voice for the right target audience. It is respected globally for handling clients’ most difficult challenges, creating and implementing product marketing strategy and pioneering the digital landscape in healthcare,” said Donna Imperato, chief executive officer of Cohn & Wolfe. “It’s an agency with a great heritage, and an even more promising future.”
In addition to Jill Dosik as president, leadership at GCI health will include Paul Keirnan, managing director in London, and Samantha Cranko, managing director in New York. Team leaders in each of the other offices in North America and Europe will continue in their roles as GCI health practice leaders in their respective markets.
About GCI Health
GCI health is one of the world’s largest healthcare public relations firms. It has offices throughout North America and Europe as well as affiliates around the world. GCI health is known for high-science expertise, crisis management, leading-edge digital health capabilities, and ROI-generating product marketing strategies. GCI health is part of Cohn & Wolfe Group, a WPP company , one of the world’s largest communications services group.
GCI Health

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GNC and WebMD Announce Agreement To Provide Consumers with Health and Nutritional Information While Promoting the Benefits of a Healthy Lifestyle

PITTSBURGH and NEW YORK, July 9 /PRNewswire-FirstCall/ — General Nutrition Corporation, (”GNC”), the largest global specialty retailer of nutritional products, and WebMD , the leading source of health information, today announced a multi-year marketing partnership to increase consumer awareness and understanding of the importance of vitamins and supplements to improve overall health and wellness. Under the agreement, a new “Live Well Topic Center” will be hosted on GNC.com and on WebMD, giving users access to WebMD content on health and wellness as well as direct links to GNC.com. Consumer education and product information will be distributed across GNC’s 4,900 U.S. retail locations in addition to the WebMD network of over 50 million unique monthly users and GNC.com.
“Given the strong leadership and commitment of our two companies to promote personal health and wellness, there is tremendous synergy in leveraging the strengths of two brand leaders to provide consumers with the personalized information that can help them live healthier lives,” said Wayne Gattinella, CEO and President, WebMD.
“This innovative partnership complements GNC’s long-standing commitment to provide consumers with the highest quality products and the best available information on nutritional supplements. GNC has been the leader in vitamin and supplement retailing for more than 75 years. The WebMD brand brings with it tremendous trust and credibility. As a result, this affiliation between our two companies provides health-conscious consumers with the perfect combination of resources. I am delighted that our loyal and growing customer base will have access to the objective and credible information on the new Live Well Topic Center on GNC.com and WebMD,” said Joseph Fortunato, CEO of GNC.
GNC will be featured in targeted areas on WebMD where consumers go most often for information on personal health, diet and nutrition information, including search, home page, and other highly visited healthy lifestyle areas. In addition, an interactive, personal health assessment will be available to help consumers easily establish their health goals and identify the nutritional supplements that would be most beneficial for them. GNC information and interactive tools will be featured across the WebMD network and GNC.com site. The partnership also allows GNC to license WebMD’s interactive tools as well as its valuable content for use in GNC’s domestic retail network of 4,900 locations.
About GNC
GNC, headquartered in Pittsburgh, PA, is the largest global specialty retailer of nutritional products, including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. GNC has more than 4,900 retail locations throughout the United States (including 978 franchise and 1,358 Rite Aid store-within-a-store locations) and franchise operations in 49 international markets. The company — which is dedicated to helping consumers Live Well — also offers products and product information online at .
About Web MD
WebMD health Corp. is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. WebMD health Corp. is a subsidiary of HLTH Corporation .
The WebMD health Network reaches more than 50 million visitors a month through its leading owned and operated health sites that include WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theheart.org.
WebMD

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Sweet Dreams, Sweet Breath: MedGen Inc. Retains TransMedia Group to Send Media a Wake-Up Call About an All-Natural, Quick New Way to Slumber Land

BOCA RATON, Fla., July 21 /PRNewswire/ — TransMedia Group said it was retained to get the word out about a ‘4 Good Night’s Sleep,’ all-natural sleep aid for people who can’t wait for pills to work, for those who cannot swallow pills, and who want to fall asleep fast and safely. MedGen Inc., the makers of Snorenz, which has over 5 million users, finally introduces this highly-anticipated sleep aid product which has already garnered rave reviews from the test market.
“MedGen Inc. has hired us to introduce ‘4 Good Night’s Sleep,” , an all-natural melatonin strip that dissolves on your tongue quickly for a great night’s sleep,” says TransMedia’s Senior Vice President, Kim Morgan.
“We choose TransMedia Group to publicize this unique product after seeing the amazing job they’ve done in promoting innovative health products and helping companies like Rexall Sundown to become the number-one nutritional supplement company in the world,” states Paul B. Kravitz, Chairman and CEO of MedGen Inc.
“Our publicity will emphasize how MedGen Inc. saturated the dissolvable strips with pharmaceutical-grade melatonin, which makes it a potent, pleasant and natural way to induce sleep, while it sweetens breath and even provides an anti-oxidant benefit,” adds Morgan.
“The all-natural ingredients in ‘4 Good Night’s Sleep’ and its unique delivery system will certainly make this product newsworthy at a time when sleepless Americans are worried about their jobs and paying their mortgages in a slowing economy,” says TransMedia’s CEO Tom Madden.
MedGen Inc. is a fully reporting public company listed on the NASDAQ OTCBB Exchange. Incorporated in 1996, MedGen’s products seek approval from both health professionals and the general public. The principals at the company believe that studied introductions are very important and have spent hundreds of thousands of dollars in R&D to date. MedGen is dedicated to the health and wellness of all and as their top priority, they continue to invest heavily in the future research for sustained health developments.
About TransMedia Group:
TransMedia Group, headquartered in Boca Raton, FL, is an award-winning PR and marketing firm that has served clients worldwide since 1981. For more information visit .
Contact: Kim Morgan

(561) 750-9800

TransMedia Group

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Ruder Finn/Washington Hires Two Vice Presidents

WASHINGTON, May 6 /PRNewswire/ — Ruder Finn announced today the appointments of Joe Reblando and Amber McCracken as vice presidents in its Washington, DC office.
Most recently, Joe has served as a director in the Pharmaceutical Research and Manufacturers of America’s (PhRMA) policy and research department, and as a senior associate at Covance, a leading health care research company. Joe has extensive knowledge and expert intelligence on the nation’s major health care policy initiatives and a strong background in health policy media.
Amber previously served as director of communications for the not-for- profit National Women’s health Resource Center (NWHRC), the nation’s leading clearinghouse for women’s health information. At NWHRC, Amber was responsible for all communications initiatives and directed strategic positioning for the organization’s programs and partnerships. Amber also previously served as communications manager for US News & World Report and as communications director for the Alliance for Aging Research.
“We are very pleased with the appointments of these two extraordinary public relations and public affairs professionals who add great depth and balance to our existing staff,” said Neil Dhillon, managing director, Ruder Finn/Washington “With Joe, we got an experienced health care policy and research professional who will expertly assist our extensive list of global health care clients. With Amber, we secured a senior specialist in media relations, public health education and women’s issues. Amber will also help to expand the reach of the firm’s strong non-profit and marketing practices.”
About Ruder Finn
Ruder Finn is a leading public relations, counseling and services Agency. Remaining independent for almost 60 years, The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco, Washington, London, Paris, and Jerusalem. Asia Pacific offices include Sydney, Beijing, Guangzhou, Hong Kong, Shanghai and Singapore. The Agency also works with leading independent affiliates in major markets throughout the U.S., Europe and Latin America. The Agency serves the global and local communications needs of more than 250 corporations and nonprofit organizations.
Contact:
Neil Dhillon
Managing Director-Ruder Finn DC
202-974-5045

Ruder Finn

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Special Interest, Special Hypocrisy

WASHINGTON, April 29 /PRNewswire-USNewswire/ — The following was issued today by the Republican National Committee:
The Service Employees International Union Has Launched An Advertisement Attacking Sen. John McCain’s (R-AZ) health Care Proposals:
SEIU Ad On Sen. McCain’s health Care Plan: “[J]ohn McCain won’t stop rising health care costs.” (Service Employees International Union Committee On Political Education, “SEIU Spot Ohio,” Aired 4/28/08)
During His 2008 Presidential Campaign, Obama Has Criticized Independent Expenditures And “Slash And Burn Politics”:
Obama’s Campaign Attempted To Turn Independent Expenditures Into A Campaign Issue, Claiming “This Kind Of Politics Needs To End.”"No outside groups have distributed mailers or run advertisements on Obama’s behalf in New Hampshire, and Obama has attempted to turn that distance into a campaign issue. ‘The case has never been clearer — this kind of politics needs to end,’ Obama campaign manager David Plouffe wrote in a recent fundraising e-mail.” (Sarah Liebowitz, “Edwards, Clinton Bankrolled From Afar,” Concord [NH] Monitor, 1/4/08)
— Obama: “[Y]ou can’t say yesterday, you don’t believe in ‘em, and
today, you’re having three-quarters of a million dollars being spent
for you. You can’t just talk the talk.” (Sen. Barack Obama, Remarks At
A Campaign Event, Oskaloosa, IA, 12/22/07)

Obama: “We’ve got to get beyond the small politics… the slash and burn politics that have become the custom in Washington.” (”Obama Denounces ‘Slash And Burn’ Politics,” The Associated Press, 2/19/07)
Despite His Criticisms, Obama Has Received Millions Of Dollars In Independent Political Expenditures:
Obama Is A Leading Recipient Of Independent Political Expenditures. “Sen. Barack Obama, whose campaign has sharply criticized the role of outside political groups in the presidential race, has benefited more than any other candidate from millions of dollars in independent political expenditures, records show. The increasing support for Mr. Obama has given him a boost from the same sort of political activity his campaign has railed against, especially when millions of dollars in union and other special-interest money backed his opponents.” (Jim McElhatton, “Obama Favorite Of Outside Groups,” The Washington Times, 3/24/08)
Labor Unions And Other Independent Groups Have Already Spent Over $7.1 Million In Support Of Obama’s Campaign. “The political arm of the Service Employees International Union (SEIU) and other independent groups have spent more than $7.1 million directly supporting the Illinois Democrat’s bid for the presidential nomination, campaign records show.” (Jim McElhatton, “Obama Favorite Of Outside Groups,” The Washington Times, 3/24/08)
— The SEIU Alone Has Spent At Least $4.9 Million In Independent
Expenditures Supporting Obama. “Since last week, the SEIU reported
spending more than a quarter-million dollars supporting Mr. Obama
through door-to-door canvassing and phone banks in Pennsylvania, which
holds its primary April 22. Overall, the group has reported $4.9
million in independent expenditures for Mr. Obama, mostly during the
past month.” (Jim McElhatton, “Obama Favorite Of Outside Groups,” The
Washington Times, 3/24/08)

WHAT YOU WON’T SEE IN THE AD

Obama Refuses To Discuss Problems Associated With His Own health Care Plan:
Obama’s health Care Plan Has “Little” To Say About The “Immediate Challenge” Of Taming The “Soaring Costs Of Medicare And Medicaid.”"While Senators Hillary Rodham Clinton and Barack Obama fight over who has the better health plan for the uninsured, they say little about a more immediate challenge that will confront the next administration, whether Democratic or Republican: how to tame the soaring costs of Medicare and Medicaid.” (Robert Pear, “About Those health Care Plans By The Democrats,” The New York Times, 3/3/08)
Obama Is “Low-Balling” The Cost Of His Plan And Ignoring The “Tough-But-Necessary” Measures To Control Costs. “Even so, Clinton and Obama are heavy on promises about making insurance affordable and available, and light on the more painful details… More important, both might be low-balling the cost of their plans, and neither proposes the kind of tough-but-necessary measures needed to control surging health care costs… Even if the Clinton or Obama plans could be afforded at the outset (they would be financed by repealing President Bush’s tax cuts for the wealthy), they’d be doomed by a continuation of today’s inflation in health care costs. Cost containment is key to making any overhaul work. In fact, even without a big new program, it is crucial to forestall a health care-driven fiscal meltdown of the federal government and to stop employers from dropping health benefits for workers.” (Editorial, “Candidates’ health Plans Duck Some Key Questions,” USA Today, 2/19/08)
Obama’s Plan Includes Required Employer Coverage Similar To The Failed Clinton Mandate Of 1993. “Obama would require almost all employers to offer insurance to workers or face a tax penalty, an idea that many businesses abhor and that is also in Edwards’s proposal. This employer mandate drove much of the opposition to the Clinton plan in 1994.” (Anne E. Kornblut and Perry Bacon Jr., “Obama Says Washington Is Ready For health Plan,” The Washington Post, 5/30/07)
— Obama Features A Mandate On Employers, Which Was The “Most
Controversial Element” Of The Doomed Clinton Plan. “Obama’s plan
contains many of the features of the failed health care proposal
pushed more than a decade ago by his rival, Hillary Clinton, that went
down in flames in 1994, including its most controversial element: a
legal mandate that employers provide coverage for their workers, or
pay a percentage of their payroll into a fund for the uninsured.”
(Karen Tumulty, “Obama Channels Hillary On Healthcare,” Time, 5/29/07)

Paid for by the Republican National Committee. Not authorized by any candidate or candidate’s committee.
Republican National Committee